Analysis of Latest Trends in Media
Due Wednesday, June 3
Based on Part 3 of the Textbook about Media, find and clip a relevant article in the news related to one of the media topics. Discuss a current trend or development in the media that has an impact on promotion strategies for companies and advertisers.
Write about one page, typed, single-spaced.
Use the Internet to search for appropriate articles. The best source is the weekly media news journal MEDIAWEEK at www.mediaweek.com.
Lexis-Nexis on the LIU Library research web site is a good place to start. Findarticles.com also is a good source.
Check publications such as Advertising Age (http://www.adage.com/), Business Week, MediaWeek, The New York Times and The Wall Street Journal, etc. that cover media news.
Print out and clip the article to your report.
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