Analysis of NBA Playoff Sponsorships
Due Wednesday, May 27
This weekend, watch one of the big NBA playoffs. Analyze the commercials in one quarter of the game that you select. Write at least two pages, typed, double-spaced
reviewing at least five commercials and how you think the companies decided to advertise in the playoffs.
Also, if you see any Internet advertising tied in with the NBA Playoffs, add an analysis of this new trend in advertising to the youth market.
Remember that we are in the midst of a major recession and big advertisers like General Motors have cut back the sponsorships of major sports events.
Consider the following factors in your analysis:
1. In general, have you noticed any major advertisers who are missing from previous playoffs due to the impact of the recession on their advertising budget?
2. Target market--audience watching the playoffs
3. Were sales and image-building objectives achieved?
4. Why did the commercial appeal to you? Did they make you go out and buy the product?
5. Write your opinion of how the recession has affected advertising on the playoffs?
Has it had no affect or are there advertisers that you notice are missing?
6. In general, what do you think of the impact of the recession on sports?
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